{"id":775040,"date":"2025-06-11T16:15:52","date_gmt":"2025-06-11T16:15:52","guid":{"rendered":"https:\/\/totalhill.com\/wm-featured\/show\/my-dna-essence-semi-permanent-hair-color-brown-sugar-959\/"},"modified":"2025-06-11T16:15:52","modified_gmt":"2025-06-11T16:15:52","slug":"my-dna-essence-semi-permanent-hair-color-brown-sugar-959","status":"publish","type":"product","link":"https:\/\/totalhill.com\/wm-featured\/show\/my-dna-essence-semi-permanent-hair-color-brown-sugar-959\/","title":{"rendered":"My DNA Essence Semi Permanent Hair Color (Brown Sugar 959)"},"content":{"rendered":"<p>DNA ESSENCE COLLECTION&nbsp;Semi-Permanent Hair Color is infused with Henna which has superb overall conditioning capabilities, nutrients which are known to help condition color-treated hair along with Shea Butter to aid hydration and protein-enriched ingredients to help provide strength to the strands. This Collection has been formulated to enhance one\u2019s natural hair color, to help condition, moisturize and add shine to the hair with each application, to provide gray coverage or blending and finally to deliver hair colors that are long-lasting.&quot;Easy to apply; Nutrients &amp; Botanical; Silky &amp; Shiny; Moisturizing &amp; Conditioning; Creamy viscosity; No Ammonia, No Parabens, No Peroxide<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DNA ESSENCE COLLECTION&nbsp;Semi-Permanent Hair Color is infused with Henna which has superb overall conditioning capabilities, nutrients which are known to help condition color-treated hair along with Shea Butter to aid hydration and protein-enriched ingredients to help provide strength to the strands. This Collection has been formulated to enhance one\u2019s natural hair color, to help condition, [&#8230;]\n","protected":false},"featured_media":775262,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[518646],"product_tag":[490781,484182,518647,518649,492608,518648],"class_list":{"0":"post-775040","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-semi-permanent-hair-color","7":"product_tag-brown-sugar","8":"product_tag-hair-color","9":"product_tag-permanent-hair","10":"product_tag-permanent-hair-color","11":"product_tag-semi-permanent","12":"product_tag-semi-permanent-hair","14":"first","15":"instock","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/totalhill.com\/wm-featured\/wp-json\/wp\/v2\/product\/775040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totalhill.com\/wm-featured\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/totalhill.com\/wm-featured\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/totalhill.com\/wm-featured\/wp-json\/wp\/v2\/comments?post=775040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/totalhill.com\/wm-featured\/wp-json\/wp\/v2\/media\/775262"}],"wp:attachment":[{"href":"https:\/\/totalhill.com\/wm-featured\/wp-json\/wp\/v2\/media?parent=775040"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/totalhill.com\/wm-featured\/wp-json\/wp\/v2\/product_cat?post=775040"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/totalhill.com\/wm-featured\/wp-json\/wp\/v2\/product_tag?post=775040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}