L’Oral Paris Superior Preference Permanent Hair Color, 10NB Ultra Natural Blonde

Fade-defying color and shine system. New Preference with Optimized fade-Defying System, creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Care Supreme Conditioner helps lock in first day color vibrancy and keep hair silky and resilient week after week. 10NB is an ultra light pastel blonde shade which will maintain the natural tones of your hair.

Brand Story

By L’Oreal Paris

• Our Gold Standard Since 1973
• Fade-Defying Color plus Shine System
• Available In Over 50 Luminous Shades
• Creates a rich long-lasting color spectrum
• Keeps hair silky and resilient
• Maintains the natural tones of your hair