Brand Position Statement To curious people who are sick of the bland, corporate, heretical coffee experience, Mad Priest Coffee Roasters is the unconventional, creative, sacred coffee choice. While we may be irreverent, we always take our coffee and our mission seriously. Because we are mad about injustice, especially societal inequality…and bad coffee. Mission Statement Craft excellent coffee. Educate the curious. Champion the displaced. General info for all coffees Mad Priest began in 2015 as a small-batch specialty coffee roasting company + a social enterprise with the mission to “Craft excellent coffee. Educate the curious. Champion the displaced.” And we currently operate our roastery and two retail locations in Chattanooga, TN. From the beginning, our goal has been to run a sustainable, for-profit business with a triple bottom line that includes social and environmental goals alongside the economic ones. We source the highest quality coffee beans through the best specialty importers from some of the most responsible farms around the world. And we roast our unique coffees to bring out the best characteristics of each bean. We have SCA certifications, multiple coffee awards, years of experience in the industry, and we are constantly continuing our coffee education. But most of all, we want to make the best quality coffee accessible and approachable for curious people from every culture. Coffee Specific Copy Dark Night of the Soul Dark Roast This delicious darker-roasted coffee is a 50/50 blend of rotating washed Latin American coffees sourced through Caravela Coffee Importers. While the coffees in this blend change occasionally due to sourcing similar coffees from the freshest harvest, there’s always a consistent balance of sweet and nutty with a medium to heavy body. We roast Dark Night to just after the start of the second crack giving this “dark” roast all the roasty toasty lovelies while maintaining sweetness. “Being human is a complicated gig. So give that ol’ dark night of the soul a hug. Howl the eternal yes!” – Friedrich Nietzsche
- Tasting notes: balance of sweet and nutty
- Dark Roast
- SCA certified, recipient of multiple coffee awards with years of experience in the industry
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