Milani Keep It Full Maxxx Balmshell Lip Plumping Balm

Forget the fillers. Intense pout maximization meets serious hydration in this next-level plumping formula. Milani’s Keep It Full Maxxx Balmshell Lip Plumping Balm is a high-comfort, cushiony balm loaded with cooling and tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture-rich Mango butter, Vitamin E & a blend of oils nourishes while Hyaluronic Filling Spheres and plumping peptides work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve naturally plump looking lips in just one swipe.

• Ultra-nourishing formula for a perfectly plump pout
• Lip MAXXXimizing oversized doe-foot applicator
• Intense cooling and tingling sensation
• Instant pout, maximum hydration
• Colorless formula with a soft shine finish
• 100% cruelty-free

• 96% felt Balmshell increased lip volume & fullness to deliver a maximum plumping effect*
• 100% felt Balmshell made lips appeared more hydrated*
• 93% felt Balmshell allowed them to achieve dr. office worthy plumping without the needle*
  *Based on consumer perception survey