L’Oreal Paris EverPure Weightless Blow Dry Primer with rose extract helps perfect blow dry results by providing enhanced style memory and up to 48-hour frizz control. Formulated with 450F heat protection, our primer helps keep hair looking nourished, smooth and beautifully shiny – without weighing down. OUR PUREST RESPECT FOR YOUR HAIR – 100% sulfate-free, paraben-free, dye-free, gluten-free and vegan. Validated by hair colorists.* Because You’re Worth It *Validated by an internal expert team of professional hair colorists with extensive in person testing. Not Applicable
- Nourishing heat protectant treatment
- Provides up to 450F heat protection and 48 hour frizz control
- Helps perfect blow dry results by providing enhanced style memory
- Helps keep hair looking nourished, smooth and beautifully shiny without weigh down
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