Golden locks deserve special treatment, especially when it comes to wash day. Not Your Mother’s Blonde Moment Purple Treatment Shampoo gently cleanses and moisturizes while dark violet pigments combat unwanted brassy hair and yellow tones to help maintain your color and highlights.

Founded in 2010 in Tampa, FL, at Not Your Mother’s we believe in creating innovative hair products, for all hair types, that provide no fuss, simple and proven solutions that empower you to freely express and celebrate your uniqueness. Plus, the best form of expression is rocking your own personal style, right? Dry Shampoo is our best friend, we’re all about embracing natural curls and we love to kick brass with our blue and purple toning shampoo and conditioners. We crave creativity and formulate our holy grail products with only the good stuff – because why ruin a good thing or a good hair day?​

Not Your Mother’s Blonde Moment Purple Treatment Shampoo, 8 Fluid Ounces

• Purple shampoo for natural, dyed, or highlighted blonde hair shades
• Gently cleanses and moisturizes while dark violet pigments combat unwanted brass and yellow tones
• Fruity, floral scented shampoo is made with Violet Rice Extract
• Sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, gluten-free, cruelty-free, and vegan
• Only use 1-2 times a week in place of regular shampoo
• Lather and work purple shampoo into wet hair, then rinse thoroughly and follow with Blonde Moment Purple Treatment Conditioner